Published in The Pioneer Jan. 19, 2011
Ever heard of the East Coast bias? Sport leagues and media
outlets are often accused of it, and often that’s because it exists.
It’s no secret, really. The concept involves organizations
such as the National Hockey League and its media outlets having biased
viewpoints in favour of eastern teams.
In a world where the dollar reigns supreme, the bias is
almost justifiable.
There are a few variables that lead to this inequality, one
of them being that the NHL is simply trying to make as much money as possible.
From the NHL’s standpoint, directing most of the attention
to the eastern teams makes sense. More teams mean more fans, and more fans means
more money.
Only eight of the 30 teams in the NHL lie in the west. With
Winnipeg and Dallas being right in the middle, that leaves 20 teams in the
east.
What the league’s commissioner, Gary Bettman, seemingly
fails to recognize is that the western teams, specifically Canadian teams — the
Oilers, Flames and Canucks — are like lotto tickets that always have the right
numbers, a cash guarantee.
Bettman isn’t the only one who’s guilty of the bias — some
western fans are also upset with how their teams have been represented in the
media.
Media outlets such as NHL.com, the league’s official
website, direct most of their attention towards eastern teams for the same
reasons the NHL does — the fans.
For
example, if it were up to the NHL.com analysts, the All-Star Game would be
heavy with eastern players. One day prior to the actual selection for the
All-Star Game, the analysts released their version of the roster and 61 per cent
of it consisted of players representing eastern teams, including nine of their
12 selected defencemen.
It
doesn’t stop with giving eastern teams more attention. Catering to the fans is
understandable, but questions have been raised as to whether the NHL is
swinging games to make them more entertaining.
John
Tortorella, the coach of the New York Rangers was recently fined for accusations
made toward the NHL and its referee’s for trying to extend the Winter Classic
into overtime for entertainment purposes.
Tortorella
later apologized and retracted those accusations but was still given a fine
worth $30,000.
Despite what Bettman seems to think, the NHL’s focus should
be on building the presence and appreciation for hockey in North America, not
sacrificing the integrity of the NHL to make a good buck.
With
the integrity of a national sports league in question, it might be time for the
NHL to step back and evaluate its priorities.
